Sharp AR-C200P - Color Laser Printer Bedienungsanleitung PDF herunterladen (Seite 6)

DX-C200/DX-C200P

Sales Guide

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

2007 2008 2009 2010 2011 2012 2013 2014 2015

UnitsSold

Year

WesternEuropeForecast‐ A4ColourMFPs

Col1: 0‐9

Col2: 10‐19

Col3: 20‐29

Col4: 30‐49

20,000

40,000

60,000

80,000

100,000

120,000

2007 2008 2009 2010 2011 2012 2013 2014 2015

UnitsSold

Year

EasternEuropeForecast‐ A4ColourMFPs

Col1:0‐9

Col2:10‐19

Col3:20‐29

Col4:30‐49

Market Analysis – A4 Colour MFPs

 A4 Colour MFP Forecast

The 2 graphs below show the trends in each segment as well as a future forecast for all A4 Colour MFPs in both

West and East Europe. The data is taken from InfoSource and includes all A4 Colour MFPs being sold in the market

today (regardless of channel), thus showing the maximum potential of the A4 Colour MFP market within Europe.

You will notice that from a volume perspective the A4 Colour MFP market is much larger in Western Europe as

colour devices are more readily accepted and there is less price pressure on businesses within developed markets.

Within Eastern Europe, A4 B&W MFP sales are still the dominant device when compared to A4 Colour MFP sales.

To put this into context, the Western European market makes up about 86% of all A4 Colour MFP sales in Europe.

For B&W MFPs Western Europe accounts for around 50% of all sales.

One thing that is common between both Western and Eastern European markets though is growth and this growth

is most evident in the 20-29ppm category, especially in Western Europe. It is for this reason that Sharp is launching

the DX-C200 into the market to try and take advantage of this rapid growth.

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