6
M
M
X
X
-
-
7
7
0
0
4
4
0
0
N
N
/
/
M
M
X
X
-
-
6
6
2
2
4
4
0
0
N
N
S
S
a
a
l
l
e
e
s
s
G
G
u
u
i
i
d
d
e
e
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
2007 2008 2009 2010 2011 2012 2013 2014 2015
No.OfUnitsSold
Year
A3ColourMFPMarketForecast‐ WesternEurope
Col1:0‐9
Col2:10‐19
Col3:20‐29
Col4:30‐49
Col5:50+
1BMarket Analysis
6BA3 Colour MFP Forecast
Firstly, it’s very important to understand that the high-end Office market & Entry Level Production markets (or Light
Production) for both B&W and Colour devices are quite complex. Many manufacturers have their own opinions
of what constitutes a Departmental Office product and what constitutes a Light Production product. Some
manufacturers choose to attack both markets with the same engine, whilst others choose to attack each market
with a different engine.
Added to this, we also have to consider that when looking at the market in both InfoSource & IDC, speed alone is
not the sole determining factor of what the real competitive models are as we shall uncover later in this sales
guide.
Let’s start by taking a general overview of the colour market first before we start to break down the upper
segments where the MX-7040N / MX-6240N are targeted.
As you can see in the chart above, the colour market is in transition mainly through price erosion and future
forecasts tend to show a trend towards faster models in the Office with the 30 – 49 ppm segment expected to
overtake the 20 – 29 ppm segment in 2013. The 50 ppm+ segment is also showing good growth and although
not nearly as large as the segments below it, it still offers a lot of scope because of the increase in page volumes,
associated service revenues and profitability.
Now comes the complicated part. The 50 ppm+ segment consists of many different types of products ranging
from large workgroup models through to Departmental models as well as a few models that are considered to be
Light / Entry-Level Production and these cannot be separated on speed alone like products in lower segments.
To help clarify the make-up of this segment the table on the following page segments competitive models into
various categories to help clarify where they are positioned against the Sharp range of products.
(45 Seiten)
(4 paginas)
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