
11
M
M
X
X
-
-
M
M
1
1
2
2
0
0
4
4
/
/
M
M
X
X
-
-
M
M
1
1
0
0
5
5
4
4
/
/
M
M
X
X
-
-
M
M
9
9
0
0
4
4
S
S
a
a
l
l
e
e
s
s
G
G
u
u
i
i
d
d
e
e
Entry-Level / Light Production
26.17%
22.76%
20.23%
14.28%
13.42%
1.77%
0.50%
0.88%
B&WProductionMarketShare
WesternEurope‐ FY2011
XEROX
RICOH
CA NON
KONICAMINOLTA
OCE
SHARP
DEVELOP
Others
The Light Production class of products is led by Xerox with 26.2% share. They have long been a strong player in the
Production market for both B&W and Colour products; however, severe pressure from other manufacturers in recent
times has severely impacted their overall position in the market.
Ricoh comes in 2
nd
with 22.8% market share followed by Canon on 20.2% and then Konica Minolta on 14.3%
market share. Oce is 5
th
with 13.4% and Sharp are 6
th
with 1.8% share. This is driven by sales of the MX-M950
and MX-M1100 and Sharp hopes to significantly increase this share with the launch of the MX-M1054 and
MX-M1204 into the same segment.
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